FitnessTech: A tale of metrics, mastery and mobile UX mastery

IronGAINS, a dynamic enterprise sparked by the passion of a fitness enthusiasts. Through their cutting-edge fitness tracking app, Irongains revolutionized metric monitoring. Irongains’ features went above and beyond traditional fitness tracking apps. With an unparalleled level of detail, Irongains offers users an extensive array of metrics to monitor their progress and optimize their workouts. From advanced performance analytics and personalized training recommendations to in-depth nutritional insights, Irongains catered to all aspects of fitness journey. Additionally, the app’s interactive community allows users to connect, share achievements, and gain motivation from fellow fitness enthusiasts, fostering a supportive and inspiring environment.

IronGAINS, a dynamic enterprise sparked by the passion of a fitness enthusiasts. Through their cutting-edge fitness tracking app, Irongains revolutionized metric monitoring. Irongains’ features went above and beyond traditional fitness tracking apps. With an unparalleled level of detail, Irongains offers users an extensive array of metrics to monitor their progress and optimize their workouts. From advanced performance analytics and personalized training recommendations to in-depth nutritional insights, Irongains catered to all aspects of fitness journey. Additionally, the app’s interactive community allows users to connect, share achievements, and gain motivation from fellow fitness enthusiasts, fostering a supportive and inspiring environment.

Challenges

Challenges

Initially the company solution was just an idea that needed a strong vision on how to turn it into a real digital mobile product. The biggest challenges involved:

1

Engaging workout data analysis. Devising a system that effectively analyzed and interpreted workout data. The challenge lay in creating algorithms that could derive meaningful insights from the detailed metrics collected, enabling users to gain valuable feedback on their progress and performance.

2

Breaking down functionality. Meticulous planning to determine the sequence of development tasks, ensuring that each aspect worked harmoniously within the app’s architecture.

3

UX. Crafting an intuitive and seamless user experience was crucial to the app’s success. Overcoming this challenge involved designing a user interface that not only presented detailed workout data in a comprehensible manner but also facilitated effortless navigation and interaction, enhancing overall user satisfaction.

Initially the company solution was just an idea that needed a strong vision on how to turn it into a real digital mobile product. The biggest challenges involved:

1

Engaging workout data analysis. Devising a system that effectively analyzed and interpreted workout data. The challenge lay in creating algorithms that could derive meaningful insights from the detailed metrics collected, enabling users to gain valuable feedback on their progress and performance.

2

Breaking down functionality. Meticulous planning to determine the sequence of development tasks, ensuring that each aspect worked harmoniously within the app’s architecture.

3

UX. Crafting an intuitive and seamless user experience was crucial to the app’s success. Overcoming this challenge involved designing a user interface that not only presented detailed workout data in a comprehensible manner but also facilitated effortless navigation and interaction, enhancing overall user satisfaction.

Our role

deverium enabled the app’s complete customization, allowing users to seamlessly add exercises beyond the preloaded options. This demanded expertise in creating a flexible architecture that accommodated new exercises while maintaining data integrity. It was a great experience working on a grand vision to make an impact in the industry.

Our role

deverium enabled the app’s complete customization, allowing users to seamlessly add exercises beyond the preloaded options. This demanded expertise in creating a flexible architecture that accommodated new exercises while maintaining data integrity. It was a great experience working on a grand vision to make an impact in the industry.

The solution

The developers also designed an intuitive interface that efficiently organized the extensive collection of standard and user-added exercises.

Their efforts ensured a user-friendly experience, fostering smooth exercise selection and integration. The developers’ contribution extended to data management, ensuring accuracy in storing and presenting exercise-related information.

“The best part about working with deverium was, they matched my passion. They understood my vision, and they were a pleasure to work with. They really are obsessive about getting results done for their clients and deliver with the speed of sound.”

Co-founder

Irongains

Results achieved

The project reached 1M users just on iOS and was praised by industry professionals for user experience and intuitive ease of use. At the heart of the challenge rested the art of simplifying intricate functionality into a fluid user journey. Our team’s devotion and grasp of the client’s goals empowered us to deconstruct intricate features, building an application that harmonized complex analytics with intuitive usability for fitness enthusiasts. Our collaboration was a success because of dedicated focus and belief that even the most complex and unique visions can be realized. The extensive data amassed warranted a holistic analysis technique, illuminating surging trends that offered priceless insights to the fitness community. This project demanded a profound grasp of mathematical models and data decoding, skills that our team applied to develop meaningful patterns from vast data sets to develop an app that rivaled industry leaders like apps like Apple Fitness.

“We began working with deverium specifically for their expertise in mobile app development. But as we discussed our partnership, they came through with more support that we originally envisioned, through their skills in testing automation, process optimization, and inclusive design.”

Co-founder

Irongains

Results achieved

The project reached 1M users just on iOS and was praised by industry professionals for user experience and intuitive ease of use. At the heart of the challenge rested the art of simplifying intricate functionality into a fluid user journey. Our team’s devotion and grasp of the client’s goals empowered us to deconstruct intricate features, building an application that harmonized complex analytics with intuitive usability for fitness enthusiasts. Our collaboration was a success because of dedicated focus and belief that even the most complex and unique visions can be realized. The extensive data amassed warranted a holistic analysis technique, illuminating surging trends that offered priceless insights to the fitness community. This project demanded a profound grasp of mathematical models and data decoding, skills that our team applied to develop meaningful patterns from vast data sets to develop an app that rivaled industry leaders like apps like Apple Fitness.

CEO, Co-Founder

Erika, known as the champion of innovation and a curious strategist at heart, is a force to be reckoned with in the world of business development and digital transformation.In the past, Erika worked as an Executive & Board Member at major companies and startups in Tech, Fintech, Telco & Media industries, where she successfully led the Strategy & Business Development divisions. She has also co-founded the largest Innovation & Tech Festival in Baltics, LOGIN. Furthermore, she is an active member of the Lithuanian Tech community, serving as the ambassador of the WomenGoTech mentorship initiative and the board member of Fintech Hub LT.

Darius Liubinas

Co-Founder

Darius is the IT transformation professional and self-described geek with a strong set of technical and interpersonal skills—a killer combination that has bolstered his success over the last ten years. Through years of international work experience, he has managed diverse teams and completed complex assignments in such areas as IT development, organizational change management, and big infrastructure and network development projects. Over his career of more than 15 years in telecommunications and Fintech industries, Darius has transformed big enterprise companies and led enormous business projects in Nordics and Europe. His sharp eye for detail and his dogged pursuit of the most efficient solutions possible have made him into thes keen and reliable tech industry leader that he is.

Edvardas Maslauskas

Head of Technology, Co-Founder

Edvardas is always ahead of the curve when it comes to delivering high-quality digital solutions and products. He has a vast knowledge of various technologies and platforms and a proven track record of leading complex enterprise-level mobile software development projects, while overseeing the whole SDLC process. In addition to his passion for all things tech, he also excels in leading teams, managing relationships, and supporting tech product development. He has led numerous multicultural teams developing products for Fintech companies in the area of AI and Machine learning , earning himself a well-deserved reputation as a mobile technology leader and the go-to person when it comes to digital transformation.