Streamlining Competition Evaluation: Red Bull Car Park Drift Mobile App

Red Bull Car Park Drift (CPD) is a series of big track competitions in the Middle East, where judges face the challenge of evaluating drifting performances with multiple variables. To enhance efficiency and accuracy in the judging process, Red Bull collaborated with deverium, mobile app development experts, to create an app that would enable real-time evaluation and automatic score calculation for the CPD events.

Red Bull Car Park Drift (CPD) is a series of big track competitions in the Middle East, where judges face the challenge of evaluating drifting performances with multiple variables. To enhance efficiency and accuracy in the judging process, Red Bull collaborated with deverium, mobile app development experts, to create an app that would enable real-time evaluation and automatic score calculation for the CPD events.

Challenges

Challenges

The Red Bull CPD competitions posed significant challenges to the judging process due to the complex nature of drifting events on big tracks. Judges needed a convenient and reliable platform to evaluate performances effectively, considering various factors such as angle, speed, precision, and style. Red Bull aimed to develop the mobile app within six months and had the ambition to rebrand the competition, ensuring the app was functional and sustainable for years to come.

The Red Bull CPD competitions posed significant challenges to the judging process due to the complex nature of drifting events on big tracks. Judges needed a convenient and reliable platform to evaluate performances effectively, considering various factors such as angle, speed, precision, and style. Red Bull aimed to develop the mobile app within six months and had the ambition to rebrand the competition, ensuring the app was functional and sustainable for years to come.

Our role

deverium was hired by a third party service provider that trusted our mobile development capabilities and thrust for unique problem solving. We were happy to work with an ambition brand, since we share several values about supporting and building communities around tech solutions. We took the challenge head on — finding a technical solution for an off-line event that is still used by Red Bull to this day.

Our role

deverium was hired by a third party service provider that trusted our mobile development capabilities and thrust for unique problem solving. We were happy to work with an ambition brand, since we share several values about supporting and building communities around tech solutions. We took the challenge head on — finding a technical solution for an off-line event that is still used by Red Bull to this day.

The solution

To accelerate the development process, Red Bull sought the expertise of deverium, known for its custom app development capabilities.

To ensure the app’s effectiveness, deverium conducted A/B testing to fine-tune features and functionalities. deverium designed and developed the Red Bull CPD mobile app to provide judges with a user-friendly platform for real-time evaluation on iPads. The app’s offline functionality enabled it to work effectively on big tracks with limited connectivity. Data synchronization was a critical aspect to ensure scores were automatically calculated and instantly streamed across various mediums, including the Red Bull CPD website and on-site screens.

“The experts at deverium have all the technical know-how you could expectwant, but they also know how to form lasting partnerships. They listened to our challenges, helped us understand the solution they envisioned, and saw to it that we would have a stable scoring platform ready to go on the day of the Car Drift competition. In fact, we’re still using their syolutionstem to this day, two year later.”

Spokesperson

Redbull

Results achieved

The launch of the Red Bull CPD mobile app was successful, with the infrastructure ready on time for the specific event. Judges and organizers provided positive feedback, appreciating the app’s convenience, accuracy, and real-time data synchronization. The app’s offline capabilities enabled smooth evaluation even in areas with limited internet access, further enhancing its reliability during competitions. deverium’s collaboration with Red Bull led to the successful development and implementation of the Red Bull CPD mobile app, revolutionizing the judging process for the Car Park Drift events in the Middle East. The app’s user-friendly interface, offline functionality, and seamless data synchronization significantly improved competition evaluation, providing judges with a convenient and reliable platform to assess drifting performances accurately. With positive results and high user satisfaction, the Red Bull CPD mobile app became a pivotal tool in streamlining the competition evaluation process.

“The experts at deverium have all the technical know-how you could expectwant, but they also know how to form lasting partnerships. They listened to our challenges, helped us understand the solution they envisioned, and saw to it that we would have a stable scoring platform ready to go on the day of the Car Drift competition. In fact, we’re still using their syolutionstem to this day, two year later.”

Spokesperson

Redbull

Results achieved

The launch of the Red Bull CPD mobile app was successful, with the infrastructure ready on time for the specific event. Judges and organizers provided positive feedback, appreciating the app’s convenience, accuracy, and real-time data synchronization. The app’s offline capabilities enabled smooth evaluation even in areas with limited internet access, further enhancing its reliability during competitions. deverium’s collaboration with Red Bull led to the successful development and implementation of the Red Bull CPD mobile app, revolutionizing the judging process for the Car Park Drift events in the Middle East. The app’s user-friendly interface, offline functionality, and seamless data synchronization significantly improved competition evaluation, providing judges with a convenient and reliable platform to assess drifting performances accurately. With positive results and high user satisfaction, the Red Bull CPD mobile app became a pivotal tool in streamlining the competition evaluation process.

Next case study

CEO, Co-Founder

Erika, known as the champion of innovation and a curious strategist at heart, is a force to be reckoned with in the world of business development and digital transformation.In the past, Erika worked as an Executive & Board Member at major companies and startups in Tech, Fintech, Telco & Media industries, where she successfully led the Strategy & Business Development divisions. She has also co-founded the largest Innovation & Tech Festival in Baltics, LOGIN. Furthermore, she is an active member of the Lithuanian Tech community, serving as the ambassador of the WomenGoTech mentorship initiative and the board member of Fintech Hub LT.

Darius Liubinas

Co-Founder

Darius is the IT transformation professional and self-described geek with a strong set of technical and interpersonal skills—a killer combination that has bolstered his success over the last ten years. Through years of international work experience, he has managed diverse teams and completed complex assignments in such areas as IT development, organizational change management, and big infrastructure and network development projects. Over his career of more than 15 years in telecommunications and Fintech industries, Darius has transformed big enterprise companies and led enormous business projects in Nordics and Europe. His sharp eye for detail and his dogged pursuit of the most efficient solutions possible have made him into thes keen and reliable tech industry leader that he is.

Edvardas Maslauskas

Head of Technology, Co-Founder

Edvardas is always ahead of the curve when it comes to delivering high-quality digital solutions and products. He has a vast knowledge of various technologies and platforms and a proven track record of leading complex enterprise-level mobile software development projects, while overseeing the whole SDLC process. In addition to his passion for all things tech, he also excels in leading teams, managing relationships, and supporting tech product development. He has led numerous multicultural teams developing products for Fintech companies in the area of AI and Machine learning , earning himself a well-deserved reputation as a mobile technology leader and the go-to person when it comes to digital transformation.